To encourage people to become vegan, People for the Ethical Treatment of Animals has put a billboard at W Brandon Blvd. What makes it such a fascinating clarion call is the fact that there are many non-vegan restaurants near the billboard. Written on the billboard are the slogans, ‘I Want You to Change’ and ‘Go Vegan’.
It is another way of telling people to use plant-based meat products instead of their non-vegan counterparts. In other words, PETA is telling you to keep animal derivatives off your plate this holiday season. With the start of Veganuary month, there is already much buzz around veganism, and PETA is capitalizing on it.
Even Ingrid Newkirk, PETA’s President, is quick-witted enough to tell us that the epidemic started in a market that sells meat products. For the uninitiated, the origin of the coronavirus epidemic is considered to be Wuhan’s Huanan Seafood Wholesale Market. Newkirk urged us to buy fully plant-based consumer goods such as a tasty vegetable burger in place of a meat-filled one.
In the global meat sector, cows tend to be confined to filthy and cramped feedlots with nothing to protect them from potentially harmful substances. Calves are forcibly separated from their mother cows after some hours of their birth before being castrated and packaged away with no pain relief. In slaughterhouses, staff members often shoot cows with captive-bolt guns before hanging them up and cutting their throat, while the animals are conscious and can sense pain.
Besides saving almost 200 animals yearly, every single individual who becomes a vegan can reduce the possibility of experiencing heart disease, obesity, diabetes, and cancer, as well as help to prevent future epidemics. As for PETA, severe acute respiratory syndrome, swine flu, the coronavirus pandemic, the 1918 epidemic, and bird flu have occurred due to animal confinement and killing for food.
For your information, PETA is a not-for-profit organization that opposes speciesism, which is a form of discrimination against animals. One of PETA’s famous slogans reads thus: “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way.”
In a way, this new ‘Go Vegan’ slogan from PETA is an extension of the abovementioned motto of the nonprofit. It is a clear message that urges us to start leading a veganism lifestyle as a New Year resolution.